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Specimen 01 — the thesis

wdth84125105
Family
Archivo Variable
Axis
wdth 84–125
Catalogue
17 services
Contact
contact@bizzarmarketing.com

One team builds the thing and runs the marketing that fills it. The code, the accounts and the data stay in your name.

02The problem

Most growth problems are not bad ideas. They are handovers — between the studio that built it and the agency that runs it.

Between the studio that built it and the agency that runs it. We do both halves, so there is nothing to hand over.

  • 01You hold the keysEvery account, repo and domain is created in your name on day one.
  • 02One team, end to endThe people who build it are the people who run it. No relay, no reintroduction.
  • 03One report, every MondayThe same numbers every week, in language you can forward to your board.
03What we do

05Pillars

Five pillars. One team.

Start with the pillar costing you the most. Add the next once the first has paid for itself.

04How we work

How we work

6 steps. No black box.

Every step ends with something you can forward to your CFO — a scope, a build, a dashboard. You always know which one you are in.

  • 01 / 06Discovery

    Diagnose

    We audit the analytics, the funnel, the brand and the competitive set, including what AI assistants say about you today, then interview the people who already know what is broken.

    Week 1 ends with a written diagnosis you could act on without us.

  • 02 / 06Strategy

    Plan

    Positioning, a KPI tree, the channel mix, budget scenarios and a 90-day plan sized to the team you have rather than the team a deck assumes.

    Every line item gets an owner, a number and a date.

  • 03 / 06Creative

    Design

    Brand, UX, creative concepts and prototypes, built to be judged against the KPI tree instead of against opinion in a review meeting.

    Concepts tested with real users before anyone commits a budget to them.

  • 04 / 06Engineering

    Build

    Sites, apps, campaigns, flows and tracking, written to the load and accessibility budgets agreed in the plan and tested on the devices your customers use.

    Two-week sprints with a staging link you can open at any time.

  • 05 / 06Release

    Launch

    Nothing goes live to everyone at once. Traffic moves across in stages while we watch error rates and conversion, with the rollback path open until the numbers settle.

    Staged rollout, a runbook, and a day-30 impact review with the numbers attached.

  • 06 / 06Growth

    Run

    Most agencies have invoiced and left by this point. Experiments run in sequence, the scorecard lands weekly, and the next quarter is forecast from what the last one taught us.

    Weekly experiments, monthly reviews, quarterly forecasts. The log of what failed is the asset.

01 / 06
01 / 06Discovery

Diagnose

We audit the analytics, the funnel, the brand and the competitive set, including what AI assistants say about you today, then interview the people who already know what is broken.

Week 1 ends with a written diagnosis you could act on without us.

02 / 06Strategy

Plan

Positioning, a KPI tree, the channel mix, budget scenarios and a 90-day plan sized to the team you have rather than the team a deck assumes.

Every line item gets an owner, a number and a date.

03 / 06Creative

Design

Brand, UX, creative concepts and prototypes, built to be judged against the KPI tree instead of against opinion in a review meeting.

Concepts tested with real users before anyone commits a budget to them.

04 / 06Engineering

Build

Sites, apps, campaigns, flows and tracking, written to the load and accessibility budgets agreed in the plan and tested on the devices your customers use.

Two-week sprints with a staging link you can open at any time.

05 / 06Release

Launch

Nothing goes live to everyone at once. Traffic moves across in stages while we watch error rates and conversion, with the rollback path open until the numbers settle.

Staged rollout, a runbook, and a day-30 impact review with the numbers attached.

06 / 06Growth

Run

Most agencies have invoiced and left by this point. Experiments run in sequence, the scorecard lands weekly, and the next quarter is forecast from what the last one taught us.

Weekly experiments, monthly reviews, quarterly forecasts. The log of what failed is the asset.

05Reporting
06Next

Bring us a number you don't like.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.